Web Advertising Hits Rock Bottom

I noticed this happening myself but hadn’t seen the entire evolution of the ad.

Some viewers may find the following scenes upsetting:

Online ads for the game Evony started out like this:


Then they added a woman with a little boob showing:


In case people weren’t noticing the cleavage, the ad evolved into one where the boobs are pointed out a bit more explicitly:


Moving on to a slightly more realistic look:


And then they realized they could just dispense with all subtlety and get to the important part:


Players will be disappointed to find out there isn’t even a female queen to be saved in the game.


Copy + paste via Sociological Images


The madness continues here and here.

And here’s the last ad, live on the web with those CGI boobs in context.


Published by

andrew kinsella

Strange Projects at Google

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s